Why is RFID Controversial?



"When it comes to new technologies, "perception is reality", says Crompton, managing director of Information Integrity Solutions and former federal privacy commissioner.

"The potential for incredible economic and social gains are huge, ranging from supply-chain efficiencies all the way through to improved anti-theft controls on high-value goods," he says.


So why is RFID so controversial in the public eye?


The answer is that the consumer perspective was not fully considered when commercial use of RFID was being developed.


Source: RFID News


Visa Issues RFID Credit Card


Advances in standards and technology have Visa believing now's the time for the United States to embrace radio-frequency-enabled contactless payment devices that can be waved near a sensor rather than having to be swiped through a card reader. These devices can take the form of a standard credit or debit card, a chip implanted in a cell phone, or a mini card that's about half the size of a conventional credit card.


Radio-frequency tags have been a hit with drivers who, for the past decade, have been able to use them at Mobil gas stations and at toll booths, but U.S. businesses have been slower to invest in the infrastructure needed to implement the technology in retail settings. Visa is trying to change that mind-set, and in December it launched a pilot program at Atlanta's Philips Arena, home of the National Basketball Association's Hawks and the National Hockey League's Thrashers, to prove the efficiency of contactless payments when crowds gather at concession stands.


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RFIDs coming as users make suppliers use them:




RFIDs are going to be big in the future, but barcodes won't disappear any time soon. That's the view of Victor Barzcyk, vice president for new business development at Sato, which makes barcode printers and related equipment.


Barzcyk was in New Zealand for EPC/RFID: The Way of the Future, a conference on RFIDs held in Auckland earlier this month. He says the use of RFIDs — which stores, receives and transmits data via antennas on tags that respond to radio frequency queries — will increase in the future, as big retailers follow the lead of Wal-Mart in the US and require their suppliers to provide RFID-enabled packaging.

Source: Free2Innovate