Ubisense is promoting a technology that promises to create new opportunities - as well as controversy.
Based in Cambridge, England, Ubisense specializes in radio frequency identification (RFID), which uses electronic tags for storing data.
The company, which employs 10 people in its U.S. headquarters in Greenwood Village, has developed precise, real-time location systems that can locate employees and objects as close as one foot away through RFID tags and 3-D computer monitors.
Privacy advocates worry that RFID has the potential to impede on personal rights. A plan from the U.S. State Department to use RFID technology for electronic passports drew criticism from business travel groups worried that unauthorized readers could intercept the signals.
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